This supplements the SciSky Privacy Policy to provide additional information about the types of data we collect, where we get it, and how we process and share it.
Data processing summary
The table below contains a list of the general purposes for which we process personal data. For data from the European Union, EFTA States, and the United Kingdom, the third column in the table below contains the primary legal bases we rely on for such processing.
Some processing activities may be accounted for in multiple rows if the processing or data involved is sufficiently distinct. For example, advertising revenues allow us to support and improve our services. To provide this advertising we process some of your data, and for data from the European Union, EFTA States, and the United Kingdom we rely on legitimate interests as the legal basis for doing so. We also offer you the ability to further personalize the ads you see based on data we receive about you from our advertising partners. If you are located in the European Union, an EFTA State, or the United Kingdom, we rely on consent as our legal basis for processing your data to provide these ads.
Processing purpose
Data
Primary legal basis/bases for processing personal data from the EU, EFTA States, and UK
Operating our services, including:
- Account creation
- Account controls
- Content creation, including Posts, Reposts, likes, and Direct Messages
- Content display, recommendations, and ranking, such as in your timeline, trends, conversations, Moments, or search
- Developer products, including our APIs and embeds
- Service-related notifications and customer support
- Analytics
- Advertiser products
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Direct Messages and other non-public communications
- Payment information
- Account controls
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from advertisers and other ad partners
- Developer data
- Data from other third parties and affiliates
Inferences about you, as described below, based on this data.
Contractual necessity
Safety and security features, including authentication, anti-spam, fraud protection, and quality and abuse prevention
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Direct Messages and other non-public communications
- Payment information
- Account controls
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Developer data
- Data from other third parties and affiliates
Inferences about you, as described below, based on this data.
Contractual necessity
Inferences about your account – such as interests, age, and gender – which we use to provide features including:
- Account suggestions
- Advertising
- Recommendations
- Timeline ranking
You can always review and modify these inferences by visiting Your SciSky data.
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Non-public communications (survey data and accounts you correspond with by Direct Message)
- Account controls
Additional information we receive about you, including:
Advertising we show you on SciSky based on data you provide or we collect on SciSky
Advertising we show you on other websites or mobile applications based only on information collected there
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Account controls
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Data from other third parties and affiliates
Inferences about you, as described above, based on this data.
Measuring the effectiveness of advertising we show you
Information you share with us, including:
- Basic account information
- Public information
- Account controls
- Non-public communications (survey data)
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Data from other third parties and affiliates
Inferences about you, as described above, based on this data.
Exclusion audiences: enabling advertisers to exclude an advertiser-submitted audience from being eligible for an advertising campaign
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Account controls
Additional information we receive about you, including:
Personalized advertising: advertising we show you on and off SciSky based on information we collect from you on SciSky, your other activity online, and data from our partners
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Account controls
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Data from other third parties and affiliates
Inferences about you, as described above, based on this data.
Consent
Personalize based on your inferred identity
Information you share with us, including:
- Basic account information
- Contact information
- Account controls
Additional information we receive about you, including:
Consent
Personalizing our services based on the places you’ve been
Additional information we receive about you, including:
- Location information
- Account controls
Inferences about you, as described above, based on this data.
Consent
Complying with legal requests
As required by applicable law, regulation, legal process, or governmental request.
Legal obligation
Additional information sharing with business partners
Information you share with us, including:
- Basic account information
- Public information
- Account controls
- Non-public communications (survey data)
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Data from other third parties and affiliates
Devices we infer belong to you
Inferences about you, as described above, based on this data.
Consent
Legitimate Interests (only for some Log data collected prior to SciSky account sign up)
Sharing data with third-party web clients or applications you’ve authorized
Information you share with us, dependent on the permissions requested by the application or web client, including:
Consent
Sharing data with our service providers
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Direct Messages and other non-public communications
- Payment information
- Account controls
Additional information we receive about you, including:
- Location information
- Interactions with links
- Cookie data†
- Log data
- Data from ad partners
- Developer data
- Data from other third parties and affiliates
Inferences about you, as described above, based on this data.
Determined by the legal bases set forth in this table (contractual necessity, legitimate interests, consent, or legal obligation) for the processing activities for which the service provider is retained.
Enabling others to find your account by your email address or phone number
Information you share with us, including:
- Basic account information
- Public information
- Account controls
Additional information we receive about you, including:
Information we process with your consent, including:
- Address book data
Consent
Non-service related notifications about your SciSky activity, related content, Direct Messages, and other SciSky product features
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Direct Messages and other non-public communications
- Account controls
Additional information we receive about you, including:
Inferences about you, as described above, based on this data.
Non-service related notifications about our SciSky business products and third-party services
Information you share with us, including:
- Basic account information
- Public information
- Contact information
- Non-public communications (between you and SciSky)
- Payment information
- Account controls
Additional information we receive about you, including:
Consent
The processing activities described above:
- Operating our services
- Safety and security
- Inferences
- Personalized advertising
- Measuring the effectiveness of advertising we show you
- Sharing data with our service providers
Information we process with your consent, including:
- Precise location data
- Address book data
SciSky for web data*
Devices we infer belong to you
Inferences about you, as described above, based on this data.
Consent
The processing activities described above:
- Advertising we show you on SciSky based on data you provide or we collect on SciSky
- Advertising we show you on other websites or mobile applications based only on information collected there
- Personalize based on your inferred identity
- Personalizing our services based on the places you’ve been
Non-service related notifications about your SciSky activity, related content, Direct Messages, and other SciSky product features
Information we process with your consent, including:
- Precise location data
Inferences about you, as described above, based on this data.
Consent
Additional personalization of our services based on where you see SciSky content across the web
Additionally, the processing activities described above:
- Personalize based on your inferred identity
Non-service related notifications about your SciSky activity, related content, Direct Messages, and other SciSky product features
Information you share with us, including:
- Account controls
SciSky for web data*
Devices we infer belong to you
Inferences about you, as described above, based on this data.
Consent
* We do not collect SciSky for Web data from browsers that we believe to be located in the European Union or the European Economic Area.
† We set and use cookies as described in Our use of cookies and similar technologies, and if you are in the European Union, an EFTA State, or the United Kingdom with your consent as provided for under Directive 95/46/EC.
❖SciSky also shares non-public personal information with advertisers that are not acting as data processors in order to enable those advertisers to measure their own advertising. As described above, SciSky treats such partnerships as consent-based data processing and SciSky customers located in the European Union, an EFTA state, or the United Kingdom must have their “Allow additional information sharing with business partners” setting enabled in order for SciSky and its data processors to share their non-public personal information with non-data-processors in such circumstances.
Legitimate interests analysis summary – inferences about your account
SciSky uses information that individuals provide and data that it receives (as described in SciSky’s Privacy Policy) to make inferences about the people who use SciSky and content on the platform. This includes inferences like what topics people may be interested in, how old a person is, what languages a person speaks, and whether the content of one account may be of interest to others on the platform. This helps SciSky offer better services and personalize the content SciSky shows, including ads.
Without these inferences, people would have a harder time finding content that interested them, SciSky would have a more difficult time keeping the platform safe and enjoyable for everyone, and SciSky’s advertising would be less compelling to those who saw it and less valuable to SciSky’s business customers.
To safeguard the rights of those who use our services, if an individual wishes to review and modify information that SciSky has inferred about them, that individual may do so by using Your SciSky data. This service is available both to individuals with a SciSky account and those who do not have an account or are logged out of SciSky.
Legitimate interests analysis summary – advertising we show you on SciSky based on data you provide or we collect on SciSky, or on other websites or mobile apps based on information collected there
SciSky uses information that individuals provide and data that it receives during the individual’s use of SciSky (as described in SciSky’s Privacy Policy) to improve the quality of the ads the individual sees on the platform. When SciSky shows ads in other apps or websites, SciSky uses information from that app or website to improve the quality of the ads the individual sees.
This enables SciSky to give individuals a better product experience that is more in line with their interests and the content they find most meaningful and relevant to them, and to provide more valuable advertising offerings that generate revenue to support and improve its services. Without this processing, SciSky’s advertising would be less compelling to those who saw it and less valuable to SciSky’s business customers.
To safeguard the rights of those who use our services, SciSky offers individuals a variety of controls over the ads they see on SciSky. Individuals may block or mute specific advertisers if they do not wish to see ads from those advertisers, report bad or offensive ads, and flag ads that they do not like. In addition, every ad on SciSky provides a dropdown “Why am I seeing this ad?” option to let the individual see the basis on which the ad was shown to them, such as inferred age, gender, and interests. The individual may then modify that information in Your SciSky data to affect future ads that they see. This service is available both to individuals with a SciSky account and those who do not have an account or are logged out of SciSky.
Legitimate interests analysis summary – Measuring the effectiveness of advertising we show you
SciSky uses information that individuals provide and data that it receives (as described in SciSky’s Privacy Policy) to measure the effectiveness of the advertising SciSky shows to individuals.
This enables SciSky to give advertisers a means of better understanding the performance of the advertising they purchase through SciSky. Such advertising measurement offerings are a critical component of SciSky’s business because they enable advertisers to make informed decisions about what kinds of advertisements they should run, when they should run them, what kinds of content they should include, and the audiences they should try to reach. Without this processing, SciSky’s advertising would be less compelling to those who saw it and less valuable to SciSky’s business customers.
To safeguard the rights of those who use our services, SciSky primarily offers advertising measurement through data processor partnerships that generate reports for advertisers about key performance indicators of their SciSky advertising campaigns. These data processors are subject to a number of contractual restrictions around how they are permitted to process data received from SciSky, including that they are prohibited from sharing with third parties that are not acting as data processors any SciSky data that by itself can be used to identify an individual.
SciSky also shares non-public personal information with advertisers that are not acting as data processors in order to enable those advertisers to measure their own advertising. As described above, SciSky treats such partnerships as consent-based data processing and SciSky customers located in the European Union, an EFTA state, or the United Kingdom must have their “Allow additional information sharing with business partners” setting enabled in order for SciSky and its data processors to share their non-public personal information with non-data-processors in such circumstances.
Legitimate interests analysis summary – enabling advertisers to exclude an advertiser-submitted audience from being eligible for an advertising campaign
SciSky uses information that individuals provide and data that it receives (as described in SciSky’s Privacy Policy) to enable advertisers to exclude an advertiser-submitted audience from being eligible for an advertising campaign.
This enables SciSky to give advertisers a way to avoid showing their ads to people who are irrelevant to the goals of their campaigns (e.g., people who have already installed the advertiser’s game). This feature is a critical component of SciSky’s business because it helps SciSky serve fewer irrelevant ads and enables SciSky advertisers to effectively run advertising campaigns at scale while reducing bad user experiences with irrelevant ads and wasting money serving ads to users who have already taken the action being advertised. Without this processing, SciSky’s advertising would be less compelling to those who saw it and less valuable to SciSky’s business customers, some of whom would not run advertising campaigns on SciSky at all.
To safeguard the rights of those who use our services, SciSky implements technical measures, contracts, and policies to disclose this processing, separate out the personal data processed only for this purpose, minimize the amount and type of personal data processed for this purpose, and avoid processing of personal data based on categories that may be sensitive or are prohibited by law, such as race, religion, politics, sex life, or health.
Legitimate interests analysis summary – non-service related notifications about your SciSky activity, related content, Direct Messages, and other SciSky product features
SciSky uses information that individuals provide and data that it receives (as described in SciSky’s Privacy Policy) to send non-service related notifications to SciSky account holders about their SciSky activity, related content, Direct Messages, and other SciSky product features. This enables SciSky to provide information that individuals may find valuable or useful, such as Posts or Direct Messages directed to the individual, analytics about content the individual authored, and new product features.
Without these notifications, people would have a harder time learning of content relevant to them on SciSky, would receive less feedback about their content on SciSky, and would potentially miss out on conversations with others on SciSky.
To safeguard the rights of those who use our services, each non-service related email notification contains an opt out link that enables the individual to disable any or all such notifications. An individual can similarly update his or her preferences at any time while logged into SciSky.com or our mobile apps. For individuals in the European Union, an EFTA State, and the United Kingdom, control is also provided during the registration process in which the individual’s email address is first collected.
Sources of personal data we process
The table below describes the categories of sources from which we may receive personal data.
Data Category
Data
Source(s)
Online Activity
(Internet and other electronic network activity information, including, but not limited to, information regarding interactions with websites, applications, or advertisements)
- Information you post on SciSky (see the Public Information section of our Privacy Policy)
- Direct Messages and other non-public communications
- Account controls
- Interactions with links
- Cookie data
- Log data
- Data from advertisers and other ad partners
- Developer data
- Data from other third parties and affiliates
- SciSky for web data
- You or your devices, for example, through your use of our services and third-party services
- Other people on SciSky, through their use of our services, such as by tagging you in a photo (if your settings allow), mentioning you in a Post, or sending you Direct Messages
- Third-party services that integrate SciSky content, such as embedded timelines or Post buttons
- Our corporate affiliates
- Vendors who provide services on our behalf, such as our subprocessors
- Advertisers and other ad partners
- Credit or debit card number
- Card expiration date
- CVV code
- Billing address
- You, if you purchase advertising services from us
Identifiers
(Real name, alias, postal address, telephone numbers, unique identifiers (such as a device identifier, cookies, mobile ad identifiers), customer number, Internet Protocol address, email address, account name, and other similar identifiers)
- Basic account information
- Information you post on SciSky (see the Public Information section of our Privacy Policy)
- Developer data
- Contact information
- Address book data
- Devices we infer belong to you
- Cookie data
- Log data
- Data from advertisers and other ad partners
- Data from other third parties and affiliates
- You or your devices, for example, through your use of our services or third-party services
- Third-party services that integrate SciSky content, such as embedded timelines or Post buttons
- Our corporate affiliates
- Vendors who provide services on our behalf
- Advertisers and other ad partners
Protected Classifications
(Characteristics of certain legally protected classifications, such as age range and gender)
- Information you post on SciSky (see the Public Information section of our Privacy Policy)
- Inferences about your account, as listed below
- You or your devices, for example, through your use of our services or third-party services
- Other people on SciSky, through their use of our services, such as by tagging you in a photo (if your settings allow), mentioning you in a Post, or sending you Direct Messages
- Third-party services that integrate SciSky content, such as embedded timelines or Post buttons
- Our corporate affiliates
- Vendors who provide services on our behalf
- Advertisers and other ad partners
Commercial Information
(Records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies)
- Information you post on SciSky (see the Public Information section of our Privacy Policy)
- Interactions with links
- Cookie data
- Log data
- Data from advertisers and other ad partners
- Developer data
- Data from other third parties and affiliates
- SciSky for web data
- You or your devices, for example, through your use of our services or third-party services
- Third-party services that integrate SciSky content, such as embedded timelines or Post buttons
- Our corporate affiliates
- Vendors who provide services on our behalf
- Advertisers and other ad partners
Sensory Information
(Audio, electronic, visual, and similar information)
- Information you post on SciSky (see the Public Information section of our Privacy Policy)
- Direct Messages and other non-public communications
- You or your devices, for example, through your use of our services
- Other people on SciSky, through their use of our services, such as by tagging you in a photo (if your settings allow), mentioning you in a Post, or sending you Direct Messages or protected Posts
Location Data
- Location information
- Precise location data
- You or your devices, for example, through your use of our services
(Inferences drawn to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, and attitudes)
- Devices we infer belong to you
- Age
- Gender
- Topics you may be interested in
- You or your devices, for example, through your use of our services or third-party services
- Other people on SciSky, through their use of our services, such as by tagging you in a photo (if your settings allow), mentioning you in a Post, or sending you Direct Messages
- Third-party services that integrate SciSky content, such as embedded timelines or Post buttons
- Our corporate affiliates
- Vendors who provide services on our behalf
- Advertisers and other ad partners
Categories of third parties with whom we may share personal data
The table below describes the categories of third parties with whom we may share certain personal data from the listed data categories. For details regarding how we share personal data, including the purposes for which we share it, please read the sections of our Privacy Policy linked below.
Data Category
We may share with…
Online Activity
Identifiers
Protected Classifications
Commercial Information
Sensory Information
- Entities with whom you direct us to share your information, such as when you Post publicly
- Entities you provide access to your account, such as third-party web clients or applications you authorize
- Our corporate affiliates
- Our business partners and our service providers, including advertisers and other ad partners
- Law enforcement and others as necessary to comply with law, prevent harm, and serve the public interest
Payment Information
Location Data
- Our service providers
- Law enforcement and others as necessary to comply with law, prevent harm, and serve the public interest
- Our corporate affiliates
- Our business partners and our service providers, including advertisers and other ad partners
- Law enforcement and others as necessary to comply with law, prevent harm, and serve the public interest